Far from the street noise and the city buzz, surrounded by intact nature, the azure blue water of Adriatic, Mediterranean breath, Ada is a love-at-first-sight place and therefore Ada has been one of the most popular tourist destinations in Montenegro for a long period of time.

The island was created in a very unusual way. According to a legend, in the 19th century the ship „Merito“ sank on the mouth of the Bojana River . Not being able to reach an agreement on the method of pulling out the ship from the sea’s hug, the ship remained „captured“ for good. The wreck got gradually covered wth the sand and, as a result, an island was formed.

With almost 20 km of beaches, 15 km of which being fine sandy beaches, with over 6000 ha of cultivated land, olive groves with about 88,000 trees, the curing qualities of the sand, of mud and mineral sulfur water, Ulcinj represents a significant economic and touristic potential for the development of all kinds of tourism (ellite, nautical and medical) and agriculture as a comparative branch. The surface of 255 sq km which belongs to Ulcinj with its environment, is a unique example of outstanding beauty: endless sandy beaches, azure-blue sea, the exotic intact nature, a cluster of rivers, lakes, mountains and a lush vegetation.